Parajet Helps Launch UPS Campaign in the UK
UPS today unveiled a new positioning message in the United Kingdom, UPS United Problem Solvers, which communicates the company's unique capabilities to solve problems for all customers, ranging from small businesses to the largest global enterprises.
“The scope of UPS services has expanded significantly in the United Kingdom and around the world,” said George Willis, managing director, UPS UK, Ireland and Nordics. “We continue to change in response to customer’s needs. We’re transforming UPS from a logistics provider to a full-service partner that offers world class expertise and capabilities that help British customers increase revenue, improve cash flow, minimize lead time and reduce cost.”
UPS offers deep industry knowledge in several specialised industry segments. These include healthcare, high tech, aerospace, automotive, retail, professional services and industrial manufacturing and distribution.
The campaign features several real-life customer stories, including that of Gilo Cardozo, founder of Gilo Industries Group in the UK, who develops aviation and engineering products for recreational, commercial and military aviation customers. Gilo relies on UPS for multi-modal transportation options, customs clearance, consistent timely deliveries, and full supply chain visibility so his team can focus on doing what they do best, which is designing and building innovative engines, personal jetpacks and the world’s first practical flying car.
“UPS United Problem Solvers shows how our over 400,000 employees, including approximately 8,000 in the United Kingdom, solve problems with expertise and dedication to help our customers grow their business,” said Willis. “With this message, we’re inviting customers to challenge us with their business problems. We are confident that we can offer insights that will help them be more successful.”
UPS’s innovative problem solving capabilities and custom logistics services are implemented through the power of its global transportation network. That network serves 9.4 million customers every day around the world.
Specialty services leveraging or complementing UPS’s transportation network include:
- Extensive customs brokerage experience and express international shipping to quickly and efficiently export and import everything from small consumer goods to large industrial manufacturing machinery.
- Global e-commerce solutions for business-to-business and direct-to-consumer transactions that include returns management and the ability for customers to change delivery times and locations.
- Refrigerated and temperature-controlled shipping and warehousing for pharmaceuticals and regulatory expertise to help healthcare companies meet stringent and often complex regulatory requirements.
- A Package Design and Test Lab to determine optimum packaging for shipments that range from household goods to speciality products and equipment.
The campaign’s television advertising debuts in the United Kingdom during Sky Sports coverage of the US Masters Tournament, of which UPS is a sponsor.
The UPS United Problem Solvers advertising invites customers to bring their business challenges: “We want your sticky notes, sketchbooks, and scribbles… Because we’re in the the how-do-I-get-this-startup-off-the-ground business. The taking-your-business-global business. We’re in the problem-solving business.”
The UPS United Problem Solvers campaign was developed in partnership with UPS’s global advertising agency, Ogilvy & Mather.